How to Write a Great Cover Letter Introduction

How to Write a Killer Cover Letter Intro

Your cover letter's intro? It's your first impression. Seriously. Think of it like a first date – you want to make a good one! A bad intro? Poof! Your application disappears. This guide helps you write an intro that grabs attention and gets you that interview.

Why Bother with a Great Intro?

The goal? Get the reader hooked. You’re not just repeating your resume. You’re selling yourself! It's like a mini-sales pitch – short, sweet, and super persuasive. You need to show why they should hire you.

Ingredients of an Awesome Cover Letter Intro

1. Start with a Bang: Forget the boring "I am writing to apply..." Try a quick story about a success, your passion for the job, or something cool the company did. Make it memorable!
2. Name Names: Say the job title and company name clearly. It shows you're serious and know what you’re talking about. No guesswork allowed!
3. Show, Don't Tell: Highlight 1-2 achievements. Use numbers! "Increased sales by 15%" is way better than "Improved sales." Use strong action verbs, like achieved, led, managed.
4. Match the Job Description: Read the job description carefully. Find the keywords. Then, use them in your intro. Show them you understand what they need.
5. Be Enthusiastic!: Let your passion shine through. Genuine enthusiasm is infectious. It's like saying, "Hey, I really want this job!".
6. Stay Professional: Keep it professional, even if you’re excited. No slang or informal language.

Examples That Work

Example 1 (Achievement): "In my five years at Acme Corp, I consistently smashed quarterly targets, especially boosting brand awareness by 20% with a killer social media campaign. This experience is perfect for your Marketing Director role, and I'm confident I can do the same for [Company Name]."

Example 2 (Skills): "My project management skills and ability to lead teams to success make me perfect for your Project Manager role. At Beta Inc., I delivered [Project Name] on time and under budget, even exceeding expectations."

Example 3 (Passion): "[Company Name]'s commitment to sustainable energy is amazing! I've followed your work for years and I can't wait to use my expertise in [Relevant Field] to help you succeed."