How to Write a Great Resume for a Job in Marketing

How to Write a Killer Marketing Resume

Want that dream marketing job? It all starts with a great resume. This guide will help you craft one that really shines. We'll cover everything, from picking the right format to showing off your awesome achievements.

1. Choose the Right Resume Format

For most marketers, a chronological resume is best—especially if you have a steady work history. It clearly shows your career path. But, if you're switching careers or have gaps, a functional resume might be better. This one highlights your skills. A combination resume mixes both styles. Choose the one that best shows off what you've got.

2. Make Your Contact Info Easy to Find

Keep it simple and professional. Include your name, phone number, email, and LinkedIn profile (if you have one). Use a professional email address—no silly nicknames! Maybe even create a special email just for job hunting.

3. Write a Summary or Objective Statement That Pops

This is your chance to grab attention! A summary is great if you have experience; highlight your biggest wins. An objective is better for entry-level or career changers; focus on your goals. Keep it short and sweet. Use strong verbs and numbers to show your impact (like, "Increased social media engagement by 25%").

4. Show Off Your Marketing Skills and Experience

This is the heart of your resume. Use the STAR method (Situation, Task, Action, Result) to describe your accomplishments. Show, don't just tell! For each job:

• Job Title: Keep it short and sweet.
• Company Name: Use the full name.
• Dates: Use month/year (e.g., June 2020 – Present).
• Responsibilities & Achievements: Use action verbs and numbers!

5. Highlight Your Best Marketing Skills

Look at the job description. What skills are they looking for? Make sure those are in your resume. Here are some key skills:

• Digital Marketing: SEO, SEM, social media, email marketing, content marketing, PPC.
• Traditional Marketing: PR, event planning, print advertising.
• Analytics: Google Analytics, data analysis, reporting.
• Marketing Automation: HubSpot, Marketo, Pardot (and others!).
• Content Creation: Writing, editing, design.
• Project Management: Organization, time management, teamwork.

6. Use Keywords – Applicant Tracking Systems (ATS) Love Them!

Many companies use ATS software to scan resumes. These systems look for specific keywords. Sprinkle relevant words from the job description throughout your resume naturally. Don't stuff them in; it looks fake!

7. Use Numbers to Show Your Impact

Instead of "Managed social media," say "Increased social media followers by 30% in six months." Numbers make your achievements much more impressive.

8. Proofread, Proofread, Proofread!

Typos are a big no-no. Have a friend check it over. Use grammar software too.

9. Pick a Professional Resume Template

Choose a clean, professional template. Avoid anything too flashy or cluttered. There are tons of free and paid templates online.

10. Tailor Your Resume to Each Job

Don't use the same resume for every job application. Customize it for each job description. This shows you're really interested!

11. Look at Some Examples

Search online for "marketing resume examples." Use them as inspiration, but always make it your own.

12. Show Off Your Portfolio

If you have a portfolio (website designs, marketing campaigns, etc.), include a link. This lets potential employers see your actual work.

13. Don't Forget the Cover Letter!

Your resume and cover letter work together. The cover letter should highlight your best achievements and show your interest in the specific company and role.

14. Prepare for the Interview

Research the company. Practice answering common interview questions. Show your passion for marketing!

Conclusion

Creating a great marketing resume takes effort, but it's worth it! By following these tips, you'll significantly improve your chances of getting that interview. Good luck!