How to Create a Successful Pinterest Strategy for Business

Pinterest isn't just for finding cool DIY projects or yummy recipes. It's like a super-powered search engine that can bring tons of people to your business and boost your sales. But, just making an account and throwing up some random pictures won't cut it. You need a solid pinterest strategy for business to really make it work. Let's dive into how you can make a Pinterest strategy that uses everything Pinterest has to offer, grabs the attention of the people you want to reach, and helps your brand grow, even beyond 2024.

Why Pinterest Really Matters for Your Business

So, why bother with Pinterest at all? It's a crucial piece of your social media marketing puzzle.

• People Want to Buy: Pinterest users are looking for ideas. They're ready to buy! They're open to ads and content that speaks to them.
• Content That Lasts: Unlike other social media, your Pinterest pins can stick around for months, even years! They keep driving traffic and getting people interested.
• It's All About the Visuals: Pinterest is all about great pictures. Show off your products, services, and ideas in ways that grab attention.
• Traffic, Traffic, Traffic: Pinterest is a goldmine for sending people to your website. When they click a pin, they go straight to your site!
• Build Your Brand: Good content, over time, makes your brand strong. People will recognize you and what you offer.

What Do You Want to Get Out of Pinterest?

First things first: What do you want to achieve with Pinterest? What's your pinterest strategy for business? Here are some common goals:

• Get Your Name Out There: Let more people know who you are and what you do.
• Get More Website Visitors: Increase the number of people coming to your website.
• Find New Customers: Get contact info from people who might want to buy from you.
• Sell, Sell, Sell: Get more people to buy your products or services.
• Build a Community: Connect with your fans and make them feel like part of something.

Make sure your goals are SMART. What does that mean? They should be:

• Specific
• Measurable
• Achievable
• Relevant
• Time-bound

So, instead of saying "increase brand awareness," try "increase website traffic from Pinterest by 20% in the next quarter." Make it real!

Who Are You Trying to Reach?

You need to know who you're talking to. It's crucial for your pinterest strategy for business. Who's your ideal Pinterest user? What do they care about? What problems do they have? Knowing this helps you create content they'll love.

Think about these things:

• Who Are They?: How old are they? Are they male or female? Where do they live? How much money do they make? What's their education level?
• What Do They Love?: What are their hobbies? What do they search for on Pinterest?
• What Bugs Them?: What problems are they trying to solve? What are their biggest challenges?
• What Words Do They Use?: What words do they type in when they're looking for something on Pinterest?

Use Pinterest Analytics to learn about the people who already follow you. What do they like? What are they interested in? Use that info to make your target audience even clearer.

Finding the Right Words: Keyword Research

Pinterest is a search engine, plain and simple. That means keyword research is super important. You need to make sure people can actually find your pins. Put yourself in your audience's shoes. What would they type in to find what you offer?

Here's how to find those keywords:

• Pinterest Itself: Type words into the Pinterest search bar. See what Pinterest suggests!
• What's Hot?: Check out Pinterest Trends to see what's popular right now.
• Google Can Help: Use Google Keyword Planner to find keywords that people search for a lot.
• Spy on the Competition: See what keywords your competitors are using.
• Go Long: Focus on long-tail keywords. These are longer phrases that are more specific. They might not get as much traffic, but they often lead to more sales!

Once you've got your keywords, use them in your pin titles, descriptions, and board descriptions. Make it natural!

Making Pins People Want to Click

Great visuals are everything on Pinterest. Here's how to make pins that grab attention:

• Amazing Images and Videos: Use pictures and videos that are clear, bright, and high-quality.
• Go Vertical: Vertical pins work better than horizontal ones. Aim for a 2:3 ratio (like 1000x1500 pixels).
• Add Text: Use text on your pins to tell people what they're about and get them to click. Keep it short and sweet.
• Brand It: Use the same colors, fonts, and logo on all your pins. This makes your brand recognizable.
• Tell a Story: Connect with people's emotions.
• Tell People What to Do: Ask them to visit your website, sign up for your email list, or buy something.

Try out different kinds of pins:

• Image Pins: Just pictures with text.
• Video Pins: Short, attention-grabbing videos.
• Product Pins: Show off your products and let people buy them right from Pinterest.
• Article Pins: Link to your blog posts.
• Collection Pins: Show off a bunch of products together.
• Idea Pins: Multi-page pins with step-by-step instructions, recipes, etc.

Making Your Profile and Boards Awesome

Think of your profile and boards as the foundation of your pinterest strategy for business. Make them attractive so people will follow you and find your content.

Profile Optimization

• A Pro Picture: Use a good-looking logo or headshot.
• A Great Bio: Describe your brand and what you offer. Use keywords!
• Claim Your Website: This adds a link to your profile and gives you access to analytics.
• Enable Rich Pins: This shows extra info about your products, articles, and recipes automatically.

Board Optimization

• Relevant Boards: Create boards that your target audience will love.
• Keyword Titles: Use keywords in your board titles.
• Great Descriptions: Write detailed descriptions for your boards, using keywords.
• Stay Organized: Make your boards easy to navigate.
• Use Sections: Organize your pins within boards using sections.

When and How Often to Pin

You need to pin regularly to keep people interested. But don't overwhelm them!

Here are some tips:

• Use a Scheduler: Tools like Tailwind or Later can help you schedule pins in advance.
• Be Consistent: Pin several times a day, every day.
• Pin at the Right Time: Use Pinterest Analytics to see when your audience is most active.
• Repin Your Stuff: Share your own content again to reach more people.
• Share Other People's Stuff: Pin content from other sources to provide value and build your reputation.

Using Pinterest Analytics to Win

Pinterest Analytics tells you how your pins and boards are doing. Use this info to track your progress and make your pinterest strategy for business even better.

Pay attention to these numbers:

• Impressions: How many times your pins have been seen.
• Engagements: How many saves, clicks, and closeups your pins have gotten.
• Outbound Clicks: How many times people have clicked on your pins to go to your website.
• Who's Watching?: The demographics of your followers.
• Top Performers: Which pins are getting the most attention.

Use this data to make smarter choices about what to pin and when.

Paying for Ads on Pinterest

Pinterest ads can help you reach even more people and boost your traffic and sales. There are different kinds of ads:

• Promoted Pins: Regular pins that you pay to show to more people.
• Promoted Video Pins: Video pins that you pay to promote.
• Promoted App Pins: Ads that promote your mobile app.
• Promoted Carousel Pins: Pins that show multiple images.
• Shopping Ads: Ads that let people buy your products right from Pinterest.

When you create ads, target them to the right people based on their interests and keywords. Use great visuals and write compelling ad copy. Track how your ads are doing and make changes to improve your results.

Staying on Top of the Game

Pinterest changes all the time, so stay up-to-date. Follow the official Pinterest blog and social media channels to learn about new features and best practices.

Keep trying new things and adapting your pinterest strategy for business as needed.

Putting It All Together

Pinterest shouldn't be separate from everything else you do. Make it part of your overall content marketing and social media marketing strategy. Use Pinterest to promote your blog posts, videos, and other content. Drive traffic from Pinterest to your website to get new customers. Share your Pinterest content on other social media to reach even more people.

In Conclusion...

Making a successful pinterest strategy for business takes time, effort, and a willingness to learn. But if you follow these tips, you can unlock the power of Pinterest and achieve your goals. Define your goals, know your audience, do your keyword research, create great content, optimize your profile and boards, schedule your pins, use Pinterest Analytics, and stay up-to-date. With a solid Pinterest strategy, you can transform your business and find lasting success!