How to Create a Pinterest Business Profile

Pinterest can be a really helpful place for your business. Think of it as a big online board where people find cool stuff. Want more people to visit your website? Want to get your name out there? A Pinterest business profile is where it starts.

Why Get a Pinterest Business Profile?

Why should you even bother? Let's break it down. Why is a Pinterest business profile important for growing your business and being seen online?

1. Cool Features. You get special tools like Pinterest Analytics. See what people like! Plus, you can pay to show your Pins to even more people.
2. Show Off Your Brand. Use your logo and tell people what makes you special. Let your brand's personality shine!
3. Get Found Easier. Use the right words in your profile. This helps people find you when they search on Pinterest.
4. More Website Visits & Sales. Pictures are powerful! Show off your stuff and link back to your website. Hello, new customers!
5. Talk to Your Customers. Answer questions and build a community. Happy customers come back for more.

Step-by-Step: Getting Your Pinterest Business Profile

Ready to get started? Here's how to set up your profile and make it awesome.

Step 1: Pick a Way to Get Started

You've got two choices:

• Turn Your Old Account Into a Business Account: Easy! Keep your followers. Keep your Pins.
• Start Fresh: Keep your personal stuff separate.

Step 2: Changing Your Old Account (If You Want)

If you're switching an old account, here's what to do:

1. Log in to your personal account.
2. See those three dots (…) at the top? Click them, then click "Settings."
3. Click "Account Settings."
4. Find "Account Changes" and click "Convert to business account."
5. Follow the steps to finish.

Step 3: Starting a New Account

Want a brand new account? Here's how:

1. Go to Pinterest.com and click "Sign up."
2. Click "Create a business account."
3. Type in your email, pick a password, and enter your age.
4. Click "Create account."

Step 4: Tell Pinterest About Your Business

No matter how you start, you need to give Pinterest some info:

• Profile Name: What's your business called? Make it easy to find!
• Website: Super important! Where do you want people to go?
• Profile Picture: Your logo! Make it look good.
• About Your Business: What do you do? Why should people follow you? Use words people will search for!

Step 5: Claim Your Website (Do This!)

This is important! It lets you see how well your Pins are doing. Here's how to claim your site:

1. Go to your profile settings.
2. Click "Claim."
3. Pick a way to claim your website:
   • Add a tag to your website's code: A bit techy, but it works.
   • Upload a file: Pinterest gives you a file, you put it on your website.
   • Add a TXT record to your DNS: For the super techy folks.
4. Follow Pinterest's instructions.
5. Click "Submit for review."

Step 6: What's Your Business About?

Pinterest wants to know what you do. Pick the best choice from the list. This helps them show your stuff to the right people.

Step 7: What Are Your Goals?

What do you want to get out of Pinterest? More website visits? More sales? Tell Pinterest!

Step 8: Who Do You Want to See Your Pins? (Optional, But Great!)

You can tell Pinterest who your ideal customer is. It's like saying, "Show my Pins to people who like this!" It's a smart idea.

Step 9: Check Out All the Cool Tools

Okay, you're set up! Now, explore what Pinterest can do:

• Create Boards: Like folders for your Pins.
• Create Pins: Make them pretty! Show off your stuff.
• Use Pinterest Analytics: See what's working.
• Think About Pinterest Ads: Pay to reach more people.

Making Your Pinterest Business Profile Even Better

Just having a profile isn't enough. You need to make it amazing! Here's how:

• Use the Right Words: Put them in your profile, board titles, and Pin descriptions. What would people search for to find you?
• Make it Look Good: Pinterest is all about pictures! Use clear, bright images.
• Write Great Descriptions: Tell people what your Pin is about and what you want them to do. "Visit our website!" "Buy now!"
• Keep Your Boards Organized: Make it easy for people to find what they want.
• Post Often: Keep your audience interested. Don't disappear!
• Talk to People: Answer questions and be friendly.
• Check Your Analytics: See what's working and what's not. Change things if you need to.
• Stay Up-to-Date: What's popular on Pinterest right now? Jump on those trends!

Using Pinterest for Your Social Media

Now, use your Pinterest profile to help your business! Here's how to use Pinterest in your social media strategy:

• Get People to Visit Your Website: Link your Pins to your website.
• Get Leads: Offer something free (like a guide) in exchange for email addresses.
• Show Off Your Products: Make them look good!
• Build Your Brand: Share your story and what you believe in.
• Run Contests: Get people excited about your brand!
• Work with Influencers: Get someone famous to promote you.

Conclusion

A Pinterest business profile is a great way to get your business noticed. Follow these steps, make your profile awesome, and watch your business grow. Good luck!