How to Write a Product Description

Okay, so you're selling stuff online, right? A good product description is like your best salesperson, but it never sleeps! It's not just about listing what your product is, it's about showing people why they need it. Want to write descriptions that actually sell? This guide is for you!

Why Product Descriptions Are a Big Deal!

Lots of folks think product descriptions are just… there. They copy and paste from the manufacturer. Big mistake! Here's why you need amazing descriptions:

• More sales! A great description can make someone click "Buy."
• Better SEO. Good descriptions help Google find your stuff. More traffic!
• Fewer questions. Clear descriptions mean fewer emails asking, "Does this fit my...?".
• Awesome brand. Well-written descriptions make you look professional.
• Feelings! Connect with what people want. Not just what the product is.

Know Your Crowd

Who are you talking to? Think about your ideal customer. What do they care about? Ask yourself these questions:

• Who are they? Age? Where do they live? Money?
• What do they like? What are their hobbies? What do they believe?
• How do they shop? Do they read reviews? What's important to them when buying?

Make a "buyer persona." Imagine a fake person who is your perfect customer. It really helps!

Must-Have Parts of a Great Product Description

Alright, let's get into the nitty-gritty. What makes a product description amazing?

1. Start with a Bang!

Your headline is everything. It needs to grab attention. Think of it like a movie trailer. Use strong words. Mention a key benefit. Make sure your keyword, how to write description, fits in there naturally.

2. Benefits, Not Just Stuff

Features are what it is. Like, "500GB hard drive." Benefits are what it does for you. Like, "Store all your memories!". Always focus on the benefit. "So what?" should be your mantra.

Like this:

• Feature: Waterproof.
• Benefit: No worries in the rain! Your stuff stays dry.

3. Power Up Your Words!

Some words just work. Like "amazing," "guaranteed," or "exclusive." Use words that make people feel something. Use words that paint a picture. I'm talking about describing that coffee maker like this:

"The rich aroma of fresh coffee fills your kitchen. Its sleek design makes your counter look incredible."

4. Tell a Story, Seriously!

People love stories. Tell a story about how your product solves a problem. For example, selling hiking boots? Tell a story about someone conquering a tough trail because of those boots!

5. SEO is Your Friend

Gotta get found on Google, right? Here's the deal:

• Find Keywords: What words are people using to search for your product? Google Keyword Planner can help!
• Put Keywords Smartly: Title, description, image tags. Don't overdo it!
• Be Specific: Instead of "boots," try "waterproof hiking boots for women."

6. Make it Easy to Read

People scan online. Not read every word. Keep it simple!

• Short and Sweet: Small paragraphs.
• Bullet Points: Like these! Easy to read lists.
• White Space: Give the eyes a break!
• Bold Text: Highlight what's important.

7. Pictures (and Videos!) Are King

Show off your product! Use high-quality images. Multiple angles. Videos showing how it works are awesome too!

8. Show Some Love!

People trust what other people say. Add reviews, testimonials, and ratings. Show off those social media mentions!

9. Tell Them What to Do!

End with a call to action. "Add to Cart!" "Buy Now!" Tell them exactly what you want them to do next.

Ecommerce Platforms: They Matter!

Shopify, Amazon, etc. They all have different rules. Know them! Make sure your descriptions fit and work well on each platform.

Examples That Rock

Let's see some descriptions that really work:

Example 1: Patagonia Nano Puff Jacket

"Super light and packs down small, perfect for layering or cool days. Made with recycled stuff, it's warm, water-resistant, and squishes down. The windproof shell keeps the wind out. Plenty of pockets. Made fairly."

Why it works:

• Key benefits right away.
• Specific details to build trust.
• Mentions ethical stuff.

Example 2: Death Wish Coffee

"The World's Strongest Coffee. Bold, smooth flavor that gets you going. Organic and Fair Trade. Not for beginners!"

Why it works:

• Big claim!
• Focuses on the experience.
• Targets a specific group.
• Highlights important certifications.

Test, Test, Test!

Don't just write it and forget it. Try different versions! See what works best. It's called A/B testing. Try different headlines, descriptions, and calls to action.

Tools That Help

Here are some tools I use to make sure my descriptions are good:

• Grammarly: Checks my spelling.
• Hemingway Editor: Makes my writing simpler.
• Google Keyword Planner: Finds keywords.
• Ahrefs and SEMrush: Helps with SEO.

Become a Sales Writing Ninja

Writing descriptions that sell is about understanding sales writing, knowing product marketing, and always testing. Focus on the benefits, connect with your audience, and tell great stories.

So, spend the time. Write great product descriptions. It's worth it! Turn those browsers into buyers! You can use this knowledge for ecommerce purposes, and to master sales writing skills to convert visitors into buyers.