How to Use Twitter Fleets for Business

Remember Twitter Fleets? They were around for a bit, then gone. But! Businesses learned some cool stuff while they lasted. Even though Fleets are history, the ideas behind them can still help your Twitter game. Let's dive in.

Twitter Fleets: A Quick Look Back

Fleets were like those disappearing stories on Instagram or Snapchat. They vanished after 24 hours. The goal? To let people share stuff without the pressure of a permanent tweet. Businesses used them to share quick updates and show a more real, less polished side. Think behind-the-scenes peeks!

The feature might be gone, but the main ideas still work:

• Ephemeral content is good
• Engaging in a personal way helps

Cool, right?

Why Businesses Loved Fleets (Back Then)

Fleets had some sweet perks:

• More Engagement: Fleets reached people who might miss regular tweets. People often replied directly to Fleets. Boom! Engagement.
• Behind-the-Scenes Fun: Office tours, employee stories... Fleets showed the human side. This built trust.
• Quick Promos: Limited-time offers? Product launches? Fleets were great for quick announcements. The 24-hour thing made people act fast.
• Traffic Boost: If you were verified or had a big following, you could add links to Fleets. Swipe up to visit the website!
• Content Testing: Fleets were low-pressure. Test out content before tweeting it for real.
• Twitter Teamwork: Fleets didn't replace regular tweets. They worked together!

Making a Twitter Fleets Plan (Even Now!)

Fleets are gone, but the way you thought about them still matters. Let's adjust that thinking for today's Twitter.

1. What's Your Goal? More people knowing about you? More website visits? More customers? Choose your goal. Then, make content that fits.
2. Who Are You Talking To? Who's your audience? What do they like? What problems do they have? Know them! Twitter analytics can help.
3. Plan It Out: Don't just tweet randomly. Plan your content. Make a schedule. How can you get that "fleeting" feel in your regular tweets?
4. Be Consistent: Use the same colors, fonts, and logo. Stay on brand!
5. Tell People What To Do: Want them to visit your website? Sign up for your newsletter? Ask them!

Cool Twitter Content Ideas (Inspired by Fleets)

The ideas from Fleets can still work in regular tweets and threads. Here are a few:

• Behind-the-Scenes: Show off your company! Share employee stories. Show how you make your stuff. Use photos and videos.
• Quick Updates: New product? Sale? Event? Tweet it! Keep it short and sweet.
• Get Interactive: Ask questions! Run polls! Do Q&A sessions!
• User Love: Share what your customers say about you. Testimonials are great!
• Helpful Guides: Teach people something. Short videos work well.
• Live Chats: Try Twitter Spaces! Talk to your audience in real-time.

Fleets-Inspired Content: More Ideas!

• "Day in the Life": Show a typical day at your company.
• Quick Tips: Share short, useful tips.
• Product Demos: Show how your products work.
• Happy Customers: Share a customer's success story.
• Polls and Quizzes: Ask questions and use the answers to make cool content.

Twitter Analytics: How Are You Doing?

Check your Twitter stats! See what's working. What's not? Twitter gives you tools to do this.

• Impressions: How many times your tweets were seen.
• Reach: How many different people saw your tweets.
• Engagement: How many people liked, retweeted, or replied.
• Website Clicks: How many people clicked the links in your tweets.
• New Followers: How many new people followed you.
• Mentions: How many times people mentioned your brand.

If tweets with images do well, use more images! If people love a certain topic, tweet about that more often!

There are also tools like Buffer or Hootsuite for even more detailed stats.

Get More Engagement on Twitter

Fleets were all about getting people to talk to you. Here's how to do that with tweets:

• Ask Questions: Get people's opinions!
• Run Polls: See what people think.
• Do Q&A: Let people ask you anything.
• Use Pictures and Videos: They grab attention.
• Reply to People: Show that you care.
• Run Contests: Give away prizes!
• Use Hashtags: Help people find your tweets.
• Tag People: But don't tag too many!
• Post at the Right Time: When is your audience online?

Fleets Lessons for Today

Even without Fleets, keep these things in mind:

• Be Short and Sweet: Get to the point!
• Use Visuals: Pictures and videos are your friends.
• Be Real: Show the human side of your business.
• Engage Often: Reply, chat, build relationships.
• Try New Things: Polls, quizzes, threads... See what works!
• Join Communities: Connect with people who like the same things.

Wrapping Up: Make It Work!

Fleets might be gone, but the ideas are still good. Make great content, talk to your audience, and track your results. Keep trying new things. Good luck!

Use these tips to make your Twitter better! You got this!