How to Create a Snapchat Geofilter

Snapchat can be a great way to get your message out there. It's all about short, fun content. And one of the coolest tools? Snapchat Geofilters. They're like stickers for your snaps, tied to a specific place. People love them, and businesses can use them to get noticed. I'll show you how to make one!

What's a Snapchat Geofilter?

Think of it like this: You're at a concert. You take a Snap. And then… you add a special design that only people at that concert can use. That's a Geofilter! It sits on top of your photo or video, adding some context. It tells people where you are.

You'll see them at:

• Events: Like concerts or parties.
• Businesses: Restaurants, stores...
• Landmarks: Cool spots in your city.
• Parties: Birthdays, weddings, you name it!

Geofilters aren't just pretty. They can seriously help your Snapchat marketing. They get people involved and build your brand.

Why Use Them?

Why should you use Geofilters as part of your social media marketing?

1. More People Know You: When people use your filter, their friends see your brand.
2. Reach the Right People: Only people in that area can see the filter. Perfect, right?
3. Get People Involved: Fun filters make people want to share.
4. Affordable Ads: They can be cheaper than other ads, especially for short events.
5. See What Works: Snapchat shows you how many people used and saw your filter.

Different Kinds of Geofilters

There are a few types. Here's the breakdown:

• Community Geofilters: Free for public places. But Snapchat has to approve them.
• On-Demand Geofilters: These are the ones you pay for, for events or businesses. You pick the area and time.
• Sponsored Geofilters: Big brands use these for huge campaigns.

For most of us, On-Demand Geofilters are the way to go. They're easy to get and work well.

Let's Make a Geofilter!

Okay, ready? Here's how to create a Snapchat Geofilter, focusing on those On-Demand ones:

1. Design It

This is the big one. Your design needs to be good. Think about these things:

• Size: 1080 pixels wide by 1920 pixels high.
• Format: Save it as a PNG file. Make sure the background is see-through!
• File Size: Under 300KB. Keep it small.
• Your Brand: Use your logo, colors, and fonts. But don't cover the whole screen!
• Make it Relevant: Match the location or event. Food pics for a restaurant, for example.
• Keep it Clear: Easy-to-read text. No confusing stuff.
• Be Creative: Stand out!

What to use to design them:

• Adobe Photoshop: For pros.
• Adobe Illustrator: Good for logos and things that need to be big or small.
• Canva: Super easy to use.
• Snappa: Another simple option for social media.

2. Send it to Snapchat

Got your design? Now what?

1. Go Here: Snapchat's On-Demand Geofilters page.
2. Log In: Use your Snapchat account.
3. Upload: Pick your PNG file.
4. Draw the Area: Use the map to say where the filter will work. Be careful!
5. Pick Dates and Times: How long do you want it to run?
6. Check Everything: Make sure it's all right.
7. Pay: They'll tell you the price.
8. Submit: Fingers crossed!

3. Wait

Snapchat usually takes a day to check it out. They'll email you when it's approved or not.

Why might they say no?

• Bad Content: No mean or rude stuff!
• Poor Quality: Blurry? No good.
• Wrong Size: Gotta follow the rules.
• Too Many Filters: If someone else has a filter for the same place and time, yours might get rejected.

If they say no, fix it and try again!

4. Tell People About It

Even after it's approved, you need to get the word out!

• Post on Social Media: Instagram, Facebook, Twitter...
• Run Snapchat Ads: Target people in the area.
• Ask Influencers: Get local stars to use it.
• Tell Your Staff: If it's for a business, make sure everyone knows.
• Put Up Signs: Let people know about the filter!

Tips for Great Geofilters

Want your filter to really work?

• Keep it Simple: Don't overwhelm people.
• Use Good Pictures: No blurry stuff!
• Pick the Right Colors: Match your brand.
• Test It: See how it looks on different photos.
• Try Different Designs: See what people like best.
• Watch the Numbers: See how many people are using and seeing it.

See How Well It's Doing

Snapchat shows you some numbers:

• Uses: How many times it was used.
• Views: How many times snaps with your filter were seen.
• Swipe-Ups: (If you have a link) How many people clicked.

Use these numbers to make your filters even better!

Good Examples

Here's what some companies have done:

• McDonald's: Fun filters for their restaurants.
• Starbucks: Filters for new drinks.
• Festivals: Made events even more fun.

In Conclusion

Knowing how to create a Snapchat Geofilter can be really helpful for Snapchat marketing. Follow these steps, be creative, and have fun! You'll be connecting with people in a cool new way.