How to Create a LinkedIn Company Page

Okay, so you want to make a LinkedIn Company Page? Great! It's super important for any business today. Think of it like this: LinkedIn is where all the professionals hang out online. Having a Company Page is like setting up your shop in the best part of town.

Why Create a LinkedIn Company Page?

Why bother? Here's the deal:

• Boost Your Brand: Your Company Page lets you show off what your business is all about. It's your chance to tell your story. Show what makes you different.
• Be More Social: LinkedIn is the place for professionals. Get your company out there! Share updates and join conversations. It's all about making connections.
• Find New Customers: Share cool stuff, show you know your stuff, and people will come to you. Make sure it's easy for them to contact you. Want to reach even more people? LinkedIn ads can help.
• Hire Awesome People: Show off your company culture and benefits. Post job openings. Let people know why they should work for you.
• Become an Expert: Share your knowledge and insights. Become a go-to source in your industry. People will start to see you as a leader.
• Meet New People: Connect with other businesses, influencers, and potential partners. You never know where those connections might lead!

Step-by-Step: Creating Your LinkedIn Company Page

Ready to get started? Here's how:

1. Log In: First, log in to your personal LinkedIn account. Yes, you need a personal profile first. Make sure it looks good, because it will be linked to your Company Page.
2. Find the "Work" Menu: Look in the top right corner. See that grid of squares? That's the "Work" icon. Click it.
3. "Create a Company Page": Scroll down in the menu. You'll see "Create a Company Page." Click that!
4. Pick Your Page Type: You'll see a few options:
   • Small Business: (Less than 200 people). Think startups and smaller companies.
   • Medium to Large Business: (More than 200 people). For bigger, established companies.
   • Showcase Page: Want to highlight a specific product or part of your business? This is for you.
   • Educational Institution: Schools, colleges, etc.

   Pick the one that fits best. Most businesses will go with "Small business" or "Medium to large business."

5. Fill in the Blanks: This is important. You'll need to enter:
   • Company Name: The official name.
   • LinkedIn Public URL: Pick a good one! Easy to remember and share. This is how people will find your page.
   • Website: Where do you want people to go?
   • Industry: What kind of business are you?
   • Company Size: How many employees?
   • Company Type: Public, private, non-profit?
   • Logo: Make it look good! (300 x 300 pixels is best).
   • Tagline: What's your company all about in one short sentence?

   Double-check everything to make sure it's right.

6. Prove It's You: LinkedIn needs to know you're allowed to make this page. You might need to use your company email.
7. Check the Box and Go!: Read everything again. Check the box. Click "Create page."
8. Finish the Job: Your page is created! But don't stop there. You need to fill it out completely.
   • About Us: Tell your story! What's your mission? What do you do? Who are your customers? Use keywords so people can find you.
   • Location: Where are you located?
   • Specialties: What are you really good at?
   • Profile Picture: Your logo or a team photo. Something that represents you.
   • Cover Photo: A cool image that grabs attention. (1128 x 191 pixels is best).
   • Add Buttons: Make it easy for people to visit your website or contact you.

   A complete page looks much better and gets more attention.

9. Start Sharing: Now the fun begins! Share updates, news, blog posts, and anything else relevant. Talk to your audience! Be consistent.

Making Your LinkedIn Company Page Even Better

You've got a page! Now, make it awesome:

• Use Keywords: Think about what people search for. Use those words in your page name, tagline, and "About Us" section.
• Post Often: Keep your audience interested. Share new stuff a few times a week. Plan ahead with a content calendar.
• Talk to People: Answer comments, respond to questions. Show you care!
• Use Pictures and Videos: Make your posts more interesting. Visuals grab attention.
• Watch Your Numbers: See what's working and what's not. Track page views, engagement, and followers. Use that data to improve.
• Spread the Word: Put your LinkedIn link on your website, email, and other social media. Ask your employees to connect.
• Join Groups: Meet other professionals in your industry. Share your expertise.

Don't Do These Things!

Avoid these common mistakes:

• Leaving it Empty: An incomplete page looks bad. Fill everything out!
• Sharing Irrelevant Stuff: Don't bore your audience. Share things they'll actually care about.
• Ignoring People: Respond to comments and questions! Be helpful.
• Inconsistent Look: Keep your branding consistent across all your online stuff.
• Ignoring the Data: Track your analytics! See what's working.

In Conclusion

A LinkedIn Company Page is a must-have for any business. Follow these steps, avoid the mistakes, and you'll be well on your way. Remember to share great content, engage with your audience, and optimize your page. With effort, you can build your brand, find new customers, and become a leader in your industry. Think of this guide as your go-to resource on how to create a LinkedIn Company Page for increased business branding via social media.