How to Use Email Marketing to Promote Your YouTube Channel

Want to grow your YouTube channel? You're probably already making great videos. But are you using email marketing? It can be a huge help. Let's talk about how to use email marketing for YouTube.

Why Use Email Marketing for YouTube?

Why bother with email? Good question! Here's why it's a smart move:

• Talk Directly to Your Fans: YouTube's algorithm is a mystery. Email lets you chat directly with your subscribers. You control the message.
• Get More Views: Send emails about your new videos. More views early on tell YouTube your content is good.
• Build a Community: Email is personal. Share behind-the-scenes stuff. Ask for feedback. Make your viewers feel like they're part of something.
• More Traffic to Your Channel: It's not just about one video. Get people to explore your whole channel. Get them to subscribe!
• See What Works: Email tools give you data. What emails get opened? What links get clicked? Use that info to improve.
• Make Some Money: Got merch? Online courses? Email is a great way to sell them.

Building Your Email List for YouTube

A good email list is key to email marketing for YouTube. Here's how to get one:

1. Offer Something Cool (a Lead Magnet)

Give something away in exchange for an email address. Make it something your viewers really want. Here are some ideas:

• Free Ebook or Guide: A detailed guide about something your YouTube channel covers.
• Checklist or Template: Something people can download and use right away.
• Exclusive Video: Behind-the-scenes footage? A special tutorial?
• Free Course: A short course on a topic related to your videos.
• Discount: If you sell stuff, offer a discount to new subscribers.

2. Tell People About It on YouTube

Got your "lead magnet"? Now tell everyone about it!

• YouTube End Screens: Add a button at the end of your videos to sign up.
• YouTube Cards: Use cards to link to your signup page.
• YouTube Channel Banner: Put a link on your channel banner.
• YouTube Video Descriptions: Add a signup link to every video description.
• Pinned Comment: Pin a comment with a signup link.
• Mention It in Your Videos: Just say it! "Sign up for my email list for..."

3. Make a Good Signup Page

Send people to a page where they can easily sign up. Make it look nice and explain what they'll get. Think of it like a virtual welcome mat.

4. Put Signup Forms on Your Website

If you have a website, add signup forms there too. More places to sign up means more subscribers!

5. Run Contests

Give stuff away! Make people sign up for your email list to enter. Easy peasy.

Crafting Effective Email Campaigns for YouTube

Getting subscribers is just the start. Now you need to send them good emails that get them to watch your videos. Here's how:

1. Say "Welcome!"

Send a welcome email right away. Thank them for signing up. Tell them what they'll get. And tell them to check out your YouTube channel!

2. Tell Them About New Videos

Send an email every time you post a new video. A catchy subject line is key. Include a thumbnail. Make it easy to watch.

3. Share Exclusive Content

Give your email subscribers something special. Something they can't get on YouTube. This makes them feel valued. Maybe sneak peeks for your best subscribers only?

4. Do a Q&A

Ask your email list what questions they have. Then answer them in a video. Promote the video to your list.

5. Don't Forget Old Videos

Promote your older videos too! Especially if they're still relevant. A "Best Of" email is a great idea.

6. Ask for Their Thoughts

Ask your subscribers what they think of your videos. What do they want to see next? This helps you make better content.

7. Group Your Subscribers

Group your subscribers by what they like. Then send them emails about things they're interested in. This is called "segmenting."

8. Use Good Subject Lines

Your subject line is everything. It's what makes people open your email. Make it interesting!

9. Make it Mobile-Friendly

Most people read emails on their phones. Make sure your emails look good on small screens.

10. Track How You're Doing

See how many people open your emails. See what links they click. This helps you improve.

Choosing the Right Email Marketing Platform

You'll need a tool to send emails. Here are some popular choices for email marketing for YouTube:

• Mailchimp: Easy to use. Free for small lists.
• ConvertKit: Made for creators.
• AWeber: Reliable.
• GetResponse: Has lots of features.
• ActiveCampaign: Powerful, but more complex.

Think about your budget and what you need. Most offer free trials.

Advanced Email Marketing Strategies for YouTube Growth

Ready for the next level? Here are some more advanced tips for how to use email marketing for YouTube:

• Automated Email Sequences: Set up emails that send automatically when someone signs up.
• Send Emails Based on What People Do: Send emails based on what videos people have watched.
• Retargeting: Show ads to people who watched your videos but didn't sign up for your email list.
• Team Up With Other YouTubers: Promote each other's channels and email lists.
• Do Webinars: Host online events and promote your YouTube channel.

Measuring Your Success

How do you know if it's working? Track these things:

• Email Open Rate: How many people open your emails?
• Click-Through Rate (CTR): How many people click links in your emails?
• Unsubscribe Rate: How many people unsubscribe? (Lower is better!)
• Website Traffic: How much traffic are you getting to your YouTube channel from your emails?
• Video Views: How many views are you getting from your email promotions?
• Subscriber Growth: Are you getting more subscribers on YouTube and your email list?

Look at the data and make changes. Try different subject lines and calls to action. See what works best.

Conclusion

Email marketing for YouTube can really help you grow. Build a good email list. Send interesting emails. And watch your channel take off! Don't forget the power of youtube, email marketing, and video marketing together. It’s the perfect combo.