How to Start a Business Selling Jewelry Online

Jewelry is always cool. From little necklaces to big and bold pieces, we all love it. Want to make money with your own jewelry? You totally can! This guide will show you how to sell jewelry online. We'll cover everything from making jewelry to getting customers.

I. Get Ready: Skills, What to Sell, and Research

Before you start selling, let's get the basics down.

A. Get Good at Making Jewelry

Are you already a pro? Great! Are you just starting? No problem! Always try to get better. Here's how:

1. Classes: Take a class at a local school or online.
2. Online Help: YouTube has tons of free videos.
3. Practice: Make lots of jewelry! Don't worry about mistakes.
4. Join Others: Talk to other jewelry makers. Learn from them!

B. Pick What You Want to Sell

There's a lot of jewelry out there. Find something special you want to make. Think about:

• What kind? Necklaces? Earrings? Bracelets?
• What stuff? Silver? Gold? Beads?
• What style? Simple? Fancy? Old-fashioned?
• Who's it for? Women? Men? Kids?
• When would they wear it? Weddings? Every day?

Then, see what people want and how much it costs.

C. Check Out the Market

It's important to understand who you're selling to and who else is selling jewelry. Ask yourself:

• Who are my customers? How old are they? What do they like?
• What do they want? What styles? How much do they want to pay?
• Who else sells jewelry like mine? What are they good at? What are they bad at?
• What's new in jewelry? What's popular right now?

Look at other jewelry sellers' websites and social media. What can you learn from them?

II. Set Up Your Shop: Where and How

Now you know what you're doing. Time to open your online shop!

A. Pick the Best Place to Sell

Lots of places want to help you sell jewelry. Here are a few:

1. Etsy: Great for handmade stuff. Easy to start, but lots of other sellers are there.
2. Shopify: You can make your own website. You have more control, but it's harder to set up.
3. BigCommerce: Like Shopify, but can do even more. It can cost more too.
4. Amazon Handmade: Like Etsy, but on Amazon. Lots of people will see your stuff, but it's tough to stand out.
5. Your Own Website: The most control! But you have to do everything yourself.

Think about how much money you have, how good you are with computers, and how much you want to control things.

B. Get Your Shop Ready

No matter where you sell, you need to do these things:

1. Pick a good name. Make it easy to remember!
2. Make a logo. Your logo helps people remember you.
3. Write great descriptions. Tell people why your jewelry is special. Show good pictures and videos.
4. Be clear about prices and shipping. Don't surprise people!
5. Use safe ways to get paid. Let people pay how they want.
6. Tell your story. Why do you love making jewelry?
7. Make rules for returns. What if someone doesn't like their jewelry?

C. Take Great Pictures

Pictures are super important! Here's how to take good ones:

• Use a good camera. Your phone can work too!
• Use natural light. Light from the sun is the best.
• Use a simple background. White or gray works well.
• Take lots of pictures. Show every detail.
• Edit your pictures. Make them look their best.
• Show someone wearing the jewelry. How does it look on?

III. Get the Word Out: Marketing

A pretty shop isn't enough. You need to tell people about it!

A. Make Google Like You (SEO)

SEO means making your shop easy for Google to find. Here's how:

• Find the right words. What words do people use when they look for jewelry? "Silver earrings"? "Necklace with beads"?
• Use those words in your shop. Put them in your titles and descriptions.
• Get other websites to link to you. This tells Google you're important.

B. Use Social Media

Social media is great for showing off your jewelry. Here's what to do:

• Pick the right places. Instagram is good for pictures. Facebook and Pinterest are good for everyone.
• Share cool stuff. Show pictures and videos of your jewelry. Show how you make it. Share what customers say.
• Use hashtags. Hashtags help people find you.
• Have contests. Give away jewelry!
• Talk to people. Answer questions and make friends.
• Work with influencers. Get people with lots of followers to show off your jewelry.

C. Send Emails

Email is a cheap way to stay in touch. Get people to sign up for your email list. Give them a discount!

• Send cool emails. Tell people about new jewelry and special deals.
• Send different emails to different people. Send emails about earrings to people who bought earrings before.
• Use people's names. Make it personal!
• See how well your emails do. How many people open them? How many people click on the links?

D. Pay for Ads

Ads can help you find more people. Here are some ideas:

• Google Ads: Show ads to people who are looking for jewelry on Google.
• Social Media Ads: Show ads to people on Facebook, Instagram, etc.
• Etsy Ads: Show ads to people who are looking for jewelry on Etsy.

Start small and see what works!

IV. Keep Things Running: Operations and Customers

Selling jewelry is more than just making it and showing it off. You need to run your business well and keep your customers happy.

A. Keep Track of Your Jewelry

You need to know how much jewelry you have. This helps you avoid running out of stock.

• Write it down. Use a spreadsheet or special software.
• Guess how much you'll sell. Look at past sales.
• Order more when you're low. Don't wait until you run out!
• Think about dropshipping. Someone else makes and ships the jewelry for you. But you have less control.

B. Ship Things Carefully

Shipping is important! You want your jewelry to arrive safely and quickly.

• Pick the right shipping company. Compare prices and services.
• Give people choices. Let them pay more for faster shipping.
• Pack things well. Use bubble wrap!
• Tell people where their package is. Give them a tracking number.
• Think about free shipping. People love free shipping!

C. Be Awesome to Customers

Happy customers will come back and tell their friends.

• Answer questions quickly. Answer emails within 24 hours.
• Be nice and helpful. Go the extra mile!
• Be fair about returns. Make it easy to return jewelry.
• Ask for feedback. What do people think of your jewelry?

V. Get Bigger: Grow Your Business

Once you're doing well, think about how to grow!

A. Make More Kinds of Jewelry

Offer more choices to get more customers.

• Try new styles and materials. Keep up with trends.
• Let people design their own jewelry. Personalized jewelry is popular.
• Work with other artists. Make special collections.

B. Sell in More Places

Don't just sell on one website. Sell everywhere!

• Sell on Etsy, Shopify, and Amazon Handmade.
• Go to craft fairs. Meet customers in person.
• Sell to stores. Let stores sell your jewelry.

C. Spend More on Marketing

Keep telling people about your jewelry.

• Run more ads. Target the right people.
• Go to events. Meet other people in the jewelry business.
• Work with influencers. Get them to show off your jewelry.

Selling jewelry online can be a great way to make money. Just follow these steps, be willing to learn, and always treat your customers well. Good luck, I know You can do it!