How to Write a Great Product Description

Hey there! Selling stuff online? Your product descriptions are huge. They're the silent salespeople working for you 24/7. A bad one? Lost sales. A great one? Happy customers and bigger profits. This guide shows you how to write descriptions that actually sell.

Why Great Descriptions Matter

Think of a product description as more than just a list of features. It's a story. It answers questions, builds trust, and persuades people to buy. It’s a key part of your whole sales plan, working with your website and marketing.

What Makes a Killer Description?

• Grab their attention! Start with a headline that shows the product's value. Think: "The Easiest Way to..." or "Finally, a [product] That..."
• Keep it simple. No jargon! Use words everyone understands. Like you're talking to a friend.
• Focus on benefits, not just features. What problem does it solve? How will it make their life better? For example, instead of "durable steel," say "lasts for years!"
• Tell them what to do! Use a strong call to action, like "Buy Now," or "Add to Cart."
• Show, don't just tell. Use amazing pictures and videos. Show the product from every angle.
• Build trust. Include customer reviews and testimonials. People love to see what others say!
• Help search engines find you. Use keywords people search for. But don't overdo it!

Features vs. Benefits: The Secret Sauce

This is crucial. A feature is what your product is. A benefit is what it does for the customer.

• Feature: "Waterproof fabric."
• Benefit: "Keeps you dry, no matter the weather!"

See the difference? Focus on the benefits and you'll connect with customers on a deeper level.

Keywords: Getting Found Online

You need to use the right keywords so people can find your product. Tools like Google Keyword Planner can help. Use them naturally in your description – the headline, subheadings, and the main text. Don't stuff keywords in though; that's bad for your search ranking!

Tell a Story

Facts are important. But a good story is even better. Think about your customer's life. How does your product fit into it? Describe the problem your product solves, and the awesome feeling it brings.

Use words that create a picture in their mind. Make them feel something.

Testing and Tweaking: It's a Process

Writing good descriptions is a journey, not a destination. Try different things! Use A/B testing – show different versions of your description to different people and see which performs better. Track your results and keep improving!

Examples That Work

Here are a few examples of good descriptions. Notice how they focus on benefits and tell a story.

Example 1 (Benefit-focused)

"Tired of messy kitchens? Our blender makes cleaning a breeze! It's self-cleaning, so you can spend less time cleaning and more time enjoying your smoothies."

Example 2 (Storytelling)

"Imagine a quiet evening, curled up with a good book and a warm cup of tea. Our cozy blanket will make those nights even better. It's soft, luxurious, and will keep you warm all night long."

The Bottom Line

Writing great product descriptions takes time and effort. But it's an investment that pays off big time. Keep learning, keep testing, and keep improving. Your product descriptions are a vital part of your success!

Learn More

Want to become a product description pro? Check out some online courses, books, and blogs about ecommerce copywriting. There's a ton of great resources out there!