How to Create a Podcast Outro

Podcast Outros: The Secret Weapon

Hey podcasters! You know how important your intro is, right? It grabs attention. But your outro? That's where you really connect with listeners. It's your last chance to make an impression. Think of it as a handshake – you want it to be memorable, right?

Why Your Outro Matters

Lots of podcasters skip over this. Big mistake! A weak outro leaves listeners feeling…meh. A great outro? They'll be eager for the next episode. Here's why it's so important:

• Strong Brand: Your outro reinforces your brand's personality. Think consistent music and sounds.
• Clear Call to Action: Tell listeners what to do! Subscribe, leave a review, check out your website…
• Keeps Listeners Coming Back: A satisfying outro makes them want more.
• Teases Future Episodes: Get them excited about what's next!
• Professional Polish: A polished outro makes your podcast sound amazing.

Crafting the Perfect Outro

Creating a great outro is about creativity and planning. Let's break it down:

1. Music: Setting the Mood

The music is key. It sets the tone. Choose music that:

• Matches Your Show: Upbeat show? Upbeat music! Calm show? Calm music!
• Is Royalty-Free: Don't get sued! Use royalty-free music.
• Is the Right Length: Long enough to feel complete, but not too long.
• Sounds Professional: Make sure it's well-mixed and sounds good.

2. Call to Action (CTA): Tell Them What to Do!

This is crucial. Tell listeners exactly what you want them to do. For example:

• Subscribe: "Subscribe to [Podcast Name] on your favorite app!"
• Leave a Review: "Leave a review! It helps others find us."
• Visit Your Website: "[Website address] – check it out!"
• Follow on Social Media: "Follow us on [Social Media Platform]!"
• Join Your Email List: "Sign up at [email address] for exclusive stuff!"

Keep it short and sweet. Don't overwhelm them.

3. The Script: What to Say

Here's a simple structure for your outro script:

1. Thanks!: Thank your listeners for tuning in.
2. Quick Recap: Briefly summarize the episode's main points.
3. Your CTA: Your call to action goes here.
4. Tease Next Episode (Optional): Hint at what's coming next.
5. Sign-off: Use a consistent sign-off phrase.

4. Sound Effects (Optional)

A little sound effect can add some personality. But don't overdo it!

5. Keep it Short!

Aim for 15-30 seconds. Shorter is better!

Tools and Resources

You'll need some tools to create a professional outro:

• Audio Editors: Audacity (free!), GarageBand (Mac), Adobe Audition (paid)
• Royalty-Free Music: Epidemic Sound, Artlist, PremiumBeat
• Sound Effects: Freesound.org, SoundBible.com

Tips for Success

Here are some tips to make your outro really shine:

• Experiment: Try different things to see what works.
• Be Consistent: Keep a consistent format.
• Track Your Results: See what's working (or not).
• Get Feedback: Ask your listeners for their opinions.
• Keep it Fresh: Update your outro periodically.

The Bottom Line

Your podcast outro is super important. It's your chance to leave a lasting impression. By following these tips, you'll create an outro that helps your podcast grow and thrive. Remember – a great outro is a worthwhile investment!