How to Get Started with Video Marketing

Ready to Make Videos That Really Work?

Hey there! Video marketing isn't just a trend anymore; it's a must-have. Whether you're a pro or just starting, this guide will help you create videos that get results.

1. Figuring Out Your Video Goals

Before you even think about filming, you need a plan. What do you want your videos to do? More website visits? More sales? More happy customers? Knowing this shapes everything else.

• Know your audience: Who are you talking to? What are they into? This helps you make videos they'll actually watch.
• Set SMART goals: Instead of "get more views," aim for something specific, like "increase website traffic by 10% in two months." That's a goal you can measure.
• Pick the right platforms: Think about where your audience hangs out online. Is it YouTube? TikTok? Instagram? Focus your energy there.
• Plan ahead: A content calendar keeps you organized and consistent. Think of it like a meal plan for your videos!

2. Making Awesome Videos

This is where the fun begins! But even fun needs a plan.

1. Brainstorm ideas: What questions does your audience have? What problems can you solve for them? Your videos should be helpful and engaging.
2. Write a script: Even short videos need a plan. A script helps keep things clear and concise.
3. Storyboard it: Draw out your video scene-by-scene. It’s like a comic book for your video!
4. Get the right gear: You don't need fancy equipment. Your smartphone camera and microphone are a great start. Seriously!
5. Film and edit: This is where your video comes to life. Good lighting and sound make all the difference. Even simple editing software can improve your videos.

3. Making Your Videos Easy to Find (SEO!)

Getting your videos seen is crucial. Here's how to help people find them.

• Find the right keywords: What words do people type into Google to find videos like yours? Tools like Google Keyword Planner can help.
• Write great titles and descriptions: Make them clear, concise, and interesting. Include your keywords naturally.
• Use tags: Think of these as labels for your video. They help people find it.
• Create catchy thumbnails: Your thumbnail is the video's cover. Make it eye-catching and relevant!
• Add captions/subtitles: This makes your videos accessible to everyone, and search engines love it!

4. Getting the Word Out

A great video is useless if no one sees it! Promote it!

• Use social media: Share your videos on the platforms where your audience hangs out.
• Send emails: Include links to your videos in your email newsletters.
• Consider paid ads: This can help reach a wider audience.
• Put them on your website: Embedding videos on your website boosts engagement.
• Work with influencers: Partnering with influencers can get your videos in front of lots of new people.

5. Check Your Results and Improve!

Track how your videos are doing. Most video platforms have analytics to help.

• Watch the numbers: Track views, watch time, and audience retention.
• See how people are interacting: Check likes, comments, and shares.
• See if your videos are helping your business: Are you getting more website visits or sales?
• Test different things: Try different titles, thumbnails, and calls to action to see what works best.

The Bottom Line: Video Marketing Rocks!

Video marketing is a powerful way to connect with people. By following these steps, and always paying attention to what works, you can create videos that help your business thrive. So what are you waiting for? Start filming!

Want to Learn More?

Here are some great places to learn more about marketing and video creation:

• HubSpot Academy: Tons of free and paid courses on marketing.
• Neil Patel's Blog: Great advice on all things digital marketing.
• Google Digital Garage: Free courses on digital marketing.