How to Use Pinterest to Promote Your Blog Posts

Unlocking Blog Traffic with Pinterest: A Simple Guide

Pinterest isn't just for pretty pictures! It's a huge search engine, perfect for sending readers to your blog. Want more readers? Pinterest is your friend. This guide shows you how.

Why Pinterest Works for Bloggers

Pinterest's magic? People actively search for ideas there. Unlike other sites, they're looking for stuff. So, if you share great ideas, they'll find you. It's that simple.

Setting Up Your Pinterest Business Account: The Basics

First things first: a Pinterest Business account. It's free and gives you way better tools than a personal account. Think of it like getting a VIP pass to Pinterest. You'll get better analytics and advertising options.

1. Make a Business Account: Super easy. Link it to your website.
2. Spruce Up Your Profile: Use a professional picture. Write a short, clear description. Use words like "blog," and whatever your blog is about.
3. Create Boards: Think of these as folders for your Pins. Organize them by topic—like chapters in a book.
4. Claim Your Website: This verifies you own your blog, making your pins more trustworthy.

Creating Killer Pins: The Visuals Matter!

Pinterest is all about pictures. Make yours amazing!

• High-Quality Images: Use sharp, clear pictures. Vertical pictures work best – think tall and narrow.
• Eye-Catching Designs: Experiment! See what your readers like best.
• Great Titles & Descriptions: Use keywords! Tell people what your blog post is about. Think about what someone would search for on Pinterest to find your blog post.
• Keyword Magic: Naturally include words people search for. For example, instead of just "marketing," try "social media marketing strategies."
• Call to Action (CTA): Tell people what you want them to do! "Read More," "Learn More," "Click Here!"

Smart Pinning: More Than Just Uploading

Just posting pins isn't enough. You need a plan!

• Pin Regularly: Think of it like watering a plant. Consistent pinning keeps your profile fresh and visible.
• Rich Pins: These pins show extra info directly from your blog. They're like adding a spotlight to your pins.
• Join Group Boards: Team up with other bloggers. It’s a great way to reach a wider audience.
• Check Your Analytics: Pinterest shows you what's working. Pay attention to this. It's free marketing advice!
• Pinterest Ads (Optional): Want to reach even more people? Consider ads. They're like a boost button for your pins.

Pinterest & Your Other Marketing: Working Together

Don't keep Pinterest in a box. Use it with everything else!

• Share Everywhere: Post your Pinterest pins on other social media sites.
• Email Power: Include your Pinterest link in your emails. It's like a little extra treat for your readers.
• Repurpose Content: Turn your blog posts into different things – infographics, short videos. This helps you get more mileage out of your hard work.

Troubleshooting: When Things Go Wrong

Even the best plans hit a snag sometimes.

• Low Engagement? Try different pictures, descriptions, and keywords. It’s like trying different recipes until you find the perfect one.
• No Traffic? Double-check your links. Review your analytics. Consider using Pinterest ads.
• Few Followers? Engage with others. Join group boards. Create amazing content.

Conclusion: Pinterest Can Help Your Blog Thrive

Pinterest is a powerful tool. Use these tips, be consistent, create great visuals, and watch your blog grow! Remember, it's a marathon, not a sprint.