How to Create a LinkedIn Company Page

How to Make a LinkedIn Company Page: A Simple Guide

Hey there! Want your business to really shine online? You need a LinkedIn Company Page. It's like having a super-powered business card for the professional world. This guide will show you how to create one.

Why Bother with a LinkedIn Company Page?

Think of your LinkedIn Company Page as your business's online home. It's awesome for several reasons:

• More People See You: Get your company name out there to way more professionals.
• Find New Customers: Connect with people who are looking for what you offer.
• Attract Great Employees: Show off your company and attract top talent.
• Become an Expert: Share smart stuff and become a leader in your field.
• Network Like a Pro: Meet potential clients and influential people.

Let's Build Your LinkedIn Company Page!

1. Log In (or Sign Up): You'll need a LinkedIn account. If you don't have one, create it first. Then, look for the "Work" section.
2. Start a Company Page: Click "Create a page." Choose "Company page," and then pick "Small business" (unless you're a huge corporation, then go with "Large business").
3. Fill in the Blanks: Give LinkedIn all your company info: name, website, industry, size, and location. Be accurate! This is your foundation.
4. Add a Logo and Cover Image: Upload a great-looking logo and cover image. Think professional and memorable! Aim for high-resolution images (about 1584 x 396 pixels).
5. Write a Killer Description: Tell everyone what makes your company special! Keep it short, sweet, and use words people search for.
6. List Your Specialties: Tell LinkedIn what you do best. Be specific – it helps people find you.
7. Add Your Team: Add your employees. It makes your page look more legit.
8. Add Admins: Let other people help manage your page. Teamwork makes the dream work!
9. Customize It!: Add sections for jobs, or anything else that shows off your company.
10. Showcase Pages (Optional): If you have different product lines, consider separate Showcase Pages for each one.

Making Your Page Awesome

Creating the page is just the beginning! Here’s how to make it really work for you:

• Keep It Fresh: Post regularly! News, articles, job openings – keep your page interesting.
• Talk to Your Followers: Respond to comments and messages. Show people you care!
• Track Your Progress: Use LinkedIn's analytics to see what’s working and what’s not.
• Run Ads (Optional): LinkedIn ads can help you reach more people.
• Get Your Team Involved: Have your employees share your page and posts.
• Follow Other Pages: Network with other companies in your field.
• Use All the Tools: LinkedIn has tons of features – use them all!

More LinkedIn Tips

Here are a few extra tips to help you network and market your business on LinkedIn:

• Update Your Personal Profile: Make sure your profile is professional and easy to find.
• Network Smartly: Connect with people in your industry and engage with their posts.
• Join Relevant Groups: Find groups related to your field and participate in discussions.
• Share Great Content: Share blog posts, articles, and videos to show your expertise.
• Use LinkedIn Sales Navigator (Optional): A great tool for sales teams.

The Bottom Line

A LinkedIn Company Page is a big deal. Follow these tips, and you’ll be well on your way to using LinkedIn to grow your business. Remember, it takes time and effort! It's a marathon, not a sprint.