How to Make a Resume for a Job in Marketing

Crafting a Killer Marketing Resume

Landing your dream marketing gig? It all starts with a fantastic resume. Forget just listing your jobs. Show off what you've accomplished! This guide will help you build a resume that gets you noticed – and interviewed.

1. The Marketing Resume Battlefield

The marketing world is competitive. Your resume needs to stand out. Hiring managers are busy. They scan resumes super fast. So, clarity and impact are key. Before writing anything, check out the job description. Find the keywords – those words they keep repeating? Use them! Tailor your resume to match each job.

2. Picking the Right Resume Style

There are different resume styles. A chronological resume shows your work history in order. It’s usually best for marketing. But, if you're switching careers or have some gaps, a combination resume might work better. This lets you highlight your skills and your work experience.

3. A Powerful First Impression: Your Summary or Objective

Your summary (for experienced folks) or objective (for newbies or career switchers) is your first chance to shine. A strong summary quickly highlights your best stuff. An objective explains your goals and how you fit the job. Use action verbs! For example, instead of "Managed social media," try "Increased social media engagement by 25% in six months." See the difference?

4. Show, Don't Tell: Your Marketing Experience

This section is the heart of your resume. Use the STAR method: Situation, Task, Action, Result. Show how you solved problems and what you achieved. Use numbers!

• Job Title: Keep it simple and clear.
• Company: Name and location.
• Dates: Month/Year (June 2020 – Present).
• Achievements: Use bullet points and action verbs. Focus on results, not just tasks. Use numbers to show your impact!

Examples of awesome results:

• Boosted website traffic by 30% with SEO.
• Generated $X in sales with targeted campaigns.
• Improved customer happiness by Y%.
• Launched a social media campaign that got Z new followers.

5. Highlight Your Skills

Have a separate "Skills" section. List both hard skills (SEO, social media, etc.) and soft skills (communication, teamwork, etc.). Match the skills to each job you apply for. Keywords are important for Applicant Tracking Systems (ATS) – those computer programs that screen resumes.

6. Education and Certifications

List your degrees, majors, and any relevant certifications (like Google Analytics or HubSpot certifications). Show off your training and education.

7. The Portfolio Power-Up (Highly Recommended!)

A portfolio is huge for marketing jobs. It shows your best work. Include links to your website or online portfolio. It really makes you stand out.

8. Proofread, Proofread, Proofread!

Typos are a big no-no. Proofread carefully! Have a friend check it too. A clean resume shows you’re professional and detail-oriented.

9. Tailoring Your Resume

Your resume needs to be different for different jobs.

• Digital Marketing: SEO, SEM, social media, email marketing, analytics.
• Content Marketing: Writing, content strategy, CMS experience.
• Social Media Marketing: Managing accounts, creating content, analyzing data.
• Marketing Manager: Leadership, strategy, budgets, teams.

10. Keyword Magic

Use keywords from the job description. Applicant Tracking Systems (ATS) look for these words. But don't just stuff them in. Use them naturally. Make it sound genuine!

11. Get Some Help!

Use online resources or talk to career counselors. They can give you great advice and feedback. Check out sample resumes and network with marketers.

12. Keep it Fresh

Your resume is a living document. Update it regularly to show your latest accomplishments.

By following these steps, you'll create a resume that really works. Remember to tailor it to each job. Good luck! I truly believe in you!