How to Write a Blog Post That Gets Shared on Social Media

Want Your Blog Posts to Go Viral? Here's How.

Let's be real. Just having a blog post isn't enough these days. You need one that people actually share. That means writing stuff people love so much, they click "share" and spread the word. This guide will teach you how.

Why Do People Share Stuff?

Before we dive in, let's talk about why people share things online. It's usually one of these reasons:

• To help others: They think others will find it useful.
• Because it's fun: It's funny, interesting, or makes them think.
• To connect with others: It matches their beliefs and helps them find like-minded folks.
• To show off their smarts: Sharing shows they're in the know.

Remember these reasons when you write. You want your blog post to hit at least one of them.

The Secret Sauce of Shareable Blog Posts

Here's what makes a blog post go viral:

1. A Killer Headline

Your headline is your first (and sometimes only!) impression. It needs to be super catchy and clearly show the value. Use strong verbs, numbers—things that grab attention. I even A/B test my headlines sometimes to see what works best. Seriously, it makes a difference!

2. An Engaging Intro

The intro sets the mood. Hook your reader right away and make it clear what's in it for them. Tell a story, ask a question, or use a surprising fact. Think of it like the first bite of a delicious meal—it needs to be amazing.

3. Awesome Content

This seems obvious, but it's crucial. Do your research, be accurate, and offer insightful information. Use simple words, break up big chunks of text with headings, pictures, and bullet points. Good content creation is key to successful blogging.

4. Visuals that Pop

Pictures, infographics, and videos make your post way more engaging. Use high-quality images and make sure they load quickly. A picture is worth a thousand words, right?

5. Easy to Read

Use short paragraphs and lots of subheadings. People skim online. Make it easy for them to grab the key points. I always try to imagine myself as a busy reader and edit accordingly.

6. A Clear Call to Action (CTA)

Don't just leave people hanging! Tell them what you want them to do next. Comment? Subscribe? Share? A strong CTA is essential for any web writing.

Getting Your Post Seen on Social Media

Now that you've written a great post, let's get it shared:

1. Add share buttons: Make it super easy for people to share – put those buttons at the top and bottom.
2. Create shareable images: Design awesome images for each social media platform. Include your logo and a catchy message.
3. Write catchy social media captions: When you share it, write a caption that sums up the post and makes people want to click.
4. Promote your post: Share it on your social media channels. Engage with comments and replies.
5. Use relevant hashtags: Hashtags help people find your post.

Track Your Results and Improve

Once your post is up, keep an eye on how it's doing. Track shares, comments, and engagement. This data shows you what's working and what isn't. Experiment and see what resonates best with your audience.

Types of Posts That Get Shared

Some post types are naturally more shareable:

• Lists ("10 Tips for..."): Easy to read and share.
• Infographics: Visually appealing, perfect for Pinterest.
• Quizzes and polls: Fun and interactive.
• Case studies: Show results and build trust.
• Success stories: Inspiring and shareable.

The Bottom Line: Shareable Content is Powerful

Writing shareable content is all about strategy. It's not just about writing well; it's about writing something people want to share. By focusing on compelling headlines, engaging intros, great visuals, and easy-to-read content—and by optimizing for social media—you'll reach way more people.

Remember, consistent blogging and good content creation are key. Keep experimenting and learning. Writing for the web is a skill you get better at over time. The more you do it, the better you'll get at creating blog posts that people not only read, but also share!