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How to Write Emails People Actually Want to Read
Emails are everywhere, right? They're how we talk to bosses, friends, and even our dentists. But writing good emails? That's a skill. This guide will help you write emails that get results, not deleted.
1. Planning: Think Before You Type
Before you even open your email app, take a breath. Seriously. A little planning goes a long way. Ask yourself:
- What's the point? Are you asking for something? Giving an update? Selling something? Know your goal.
- Who are you talking to? Your email to your grandma will be way different than one to your boss. Adjust your tone.
- What info do they need? Make a quick list. This keeps you focused.
- What do you want them to do? Reply? Click a link? Be clear about your desired outcome.
2. The Subject Line: Your First Impression
Your subject line is like a headline. It's the first thing people see. Make it count! "Update" is boring. Be specific. For example, instead of "Project X," try "Project X Update: Next Steps."
- Be clear and short: Get to the point. Use keywords.
- Add some urgency (sometimes): "Urgent" or a deadline can get a quicker response. But don't overuse it!
- Personalize if you can: "Hi [Name]," is better than "Hi there."
- Keep it brief: Under 50 characters is ideal – your subject line might get cut off on phones.
3. Writing the Body: Keep it Simple
Okay, your subject line got them to open it. Now, keep them reading! Think short, sweet, and clear.
- Start strong: Get straight to the point. No rambling intros.
- Short paragraphs and bullet points: Big blocks of text are hard to read. Use bullets to highlight important stuff. Think of it like this: bullet points are your email's best friend.
- Check your spelling and grammar: Typos make you look unprofessional. Proofread carefully.
- Keep it professional (mostly): Unless you know the person well, avoid slang. Remember, this applies to most of your communications.
- Use strong verbs: "Ran" is better than "was running."
- Tell them what to do next: "Please reply by Friday," or "Click here to learn more."
4. Email Etiquette: Be Respectful
Good manners matter in email, too. Here's the basic stuff:
- Professional email address: Avoid goofy or unprofessional addresses.
- Professional greeting: "Dear [Name]" is usually best.
- Proofread! Again, this is crucial.
- Reply promptly: Aim for 24-48 hours, unless it's something that needs more time.
- Keep it concise: Respect people's time.
- Use good formatting: Makes your email easier to read.
- Don't yell (all caps): It's rude.
- Professional closing: "Sincerely," "Regards," or "Best" work well.
- Add your signature: With your name, title, and contact info.
5. Level Up Your Emails
Want to be an email pro? Try these:
- Personalize: Use their name! Tailor the email to them.
- Segment your lists: Send different emails to different groups. This is especially important for marketing.
- A/B test: Try different subject lines and content to see what works best.
- Automate: Use tools to automate repetitive tasks. It saves tons of time.
- Use templates: Create templates for common emails. This ensures consistency and saves time.
6. Communication is Key
Great email writing is part of overall good communication. Remember:
- Listen: Pay attention to their replies.
- Empathize: Put yourself in their shoes.
- Be clear: Avoid confusing jargon.
- Think about your tone: Even though it's just text, your tone comes across.
7. Keep Practicing!
Writing great emails takes time. Keep practicing, and you'll get better. The more you do it, the easier (and more effective!) it will become. Remember, clear and concise communication wins every time. And happy emailing!