How to Write a Blog Post That Gets Shared

In the vast digital sea, it’s easy for your blog post to get lost. But what if your blog post not only ranked well, but also went viral? Imagine, tons of people reading it, and tons of traffic coming to your website.

The secret? Creating a blog post that people actually want to share.

The Secret to Shareable Blog Posts

Creating shareable content isn’t just about writing well. It’s about understanding people and making them want to share your post. Think of it like baking a delicious cake. You need the right ingredients, and you need to know how to bake it right.

1. Know Your Audience: The Key Ingredient

Before you start writing, you need to know who you’re writing for. Who are your readers? What are their interests? What kind of content do they usually like? The more you know about your audience, the better you can cater to them.

• Do some research: Use tools like Google Analytics and social media insights to find out more about your readers.
• Find out what makes them tick: What are their problems? What are their dreams? When you understand their struggles and goals, you can create content that helps them.
• Look back at your past posts: Which posts did people love the most? That tells you what they find interesting and shareable.

2. Craft a Catchy Title: The First Bite

Your blog post title is like the first bite of your cake. It needs to be enticing and make people want to take another bite. A great title can make all the difference between a post that gets ignored and one that gets shared everywhere.

• Use strong words: Words like “discover,” “secrets,” and “ultimate guide” grab attention.
• Include numbers and facts: Titles with numbers often make people curious.
• Ask a question: A thought-provoking question can make people want to know the answer.
• Keep it short and sweet: Don’t make your title too long or too confusing.

3. Tell a Story: The Heart of the Cake

People love stories! They connect with stories on a deeper level, making them more memorable and shareable. When you’re writing, don’t just give information, tell a story!

• Use vivid language: Paint a picture with your words, making your story come alive.
• Create relatable characters: Make your readers feel like they know the people in your story.
• Keep people guessing: Leave them wanting more by creating suspense.
• Show, don’t tell: Instead of just saying something, use examples to illustrate your point.

4. Optimize for Search: Making the Cake Easy to Find

Even the best cake won’t do any good if nobody can find it. Optimizing your blog post for search engines makes it easier for people to find it when they’re searching online.

• Find the right keywords: Use keyword research to find the terms people are using to search for your topic.
• Structure your post clearly: Break it down into sections with headings to make it easier to read and understand.
• Write a catchy meta description: This short summary appears in search results and should entice people to click.
• Link to other resources: Link to relevant articles and websites to add value and credibility to your post.

5. Make It Visually Appealing: The Icing on the Cake

In today’s world, people have short attention spans. So, your blog post needs to be visually appealing to keep people engaged. Use pictures, videos, and other visuals to make your content more interesting.

• Use high-quality images: Choose eye-catching images that relate to your post.
• Include videos and infographics: These formats are very shareable and can add depth to your post.
• Use plenty of white space: Don’t cram your text together. Give your eyes a break!
• Format your text clearly: Use headings, bullet points, and bold text to make your post easier to read.

6. Encourage Sharing: Making it Easy to Share

Don’t just hope people will share your post. Make it easy for them! Include social sharing buttons on your post and website.

• Use social sharing plugins: These make it easy for people to share your post with a single click.
• Highlight key quotes: Make it easy for people to share your most important points.
• Ask for shares: Don’t be afraid to ask people to share your post if they enjoyed it.

7. Promote Your Post: Spreading the Word

Once your post is ready, you need to promote it to get it in front of people. Use social media to reach new readers and encourage them to share your content.

• Create engaging posts: Don’t just post a link. Write a compelling caption that makes people want to click.
• Use relevant hashtags: Help people find your post by using hashtags related to your topic.
• Consider running ads: Paid ads can help you reach a wider audience and boost your post’s visibility.
• Engage with your followers: Respond to comments and questions to build relationships with your audience.

Analyzing and Optimizing: Making the Cake Even Better

After publishing your post, don’t just forget about it. Keep track of its performance and see what worked well and what didn’t. This will help you improve your future posts.

• Track social shares and engagement: See how many people shared, liked, and commented on your post.
• Monitor website traffic: Check how much traffic your post brought to your website.
• Look for patterns: Identify what types of content your audience loves the most. Use this information to create even better posts in the future.

Conclusion: The Recipe for Viral Content

Creating a shareable blog post isn’t magic. It takes effort, planning, and a good understanding of your audience. By following these tips, you can create posts that not only rank well, but also go viral, attracting a huge audience and driving significant traffic to your website.

Remember, the key to shareability is creating content that resonates with your audience, sparks conversation, and makes it easy for people to share. With a bit of effort, you can bake a shareable blog post that everyone will love!